Publish date: 4.7.2025
We’ve said it ONCE. We’ll say it AGAIN. The beef supply chain has heightened expectations for producers because consumers are demanding an exceptional eating experience.
Packers and feeders expect high-performing, healthy cattle that are efficient gainers and produce high-quality carcasses, but this expectation is not just for beef-on-beef producers. Dairy producers creating beef crosses must also meet this demand to be profitable.
Currently, many use $Beef ($B) to select beef genetics to use on dairies. Truth be told, it isn’t your best option when it comes to choosing the right beef genetics for profitability on a dairy. That’s why we designed the NuEra Profit Index (NPI) to find the right beef genetics to drive profitability in the beef supply chain and at the dairy.
The METRICS you use to choose your beef genetics MATTER!
Why is $Beef not the best economic value to use for beef on dairy?
$B is derived from native beef data, is designed to work in beef-on-beef systems, and does not incorporate beef-on-dairy data. It predicts profitability differences in progeny due to genetics for postweaning and carcass traits.
While the individual traits within $B are the same as in NPI, their associated weightings are different in each index. The economics of the beef supply chain are clearly defined and set in stone which is why the individual traits in the indexes are the same. However, a dairy cow brings different qualities and deficiencies to the table when compared to a beef cow. NPI considers that! $Beef doesn’t.
Why is the NuEra Profit Index the best selection tool for beef on dairy profitability?
NuEra Genetics, our exclusive terminal beef genetic line, is the genetic engine behind our Beef InFocus program. The foundation of these genetics is to increase profitability through precise genetic selection by focusing on terminal performance within the beef supply chain. NuEra consists of a black-hided terminal hybrid line of Simmental and Angus that maximizes productivity, efficiency, and sustainability while complementing the dairy cow.
Our geneticists evaluate our Beef InFocus sires and rank them using our proprietary genomically enhanced terminal trait index, NuEra Profit Index. Fueled by comprehensive supply chain data collection, NPI is made up of three categories that have the most positive impact on profitability in the beef supply chain from post-weaning to finish: growth traits, carcass traits, and feed efficiency. NPI helps our team make breeding decisions within our genetic nucleus herd and choose genetics aimed at profitability in the beef supply chain. With Beef InFocus and NPI, we take care of finding the right genetics, so you don’t have to.
The above reasons outline why NuEra Profit Index is the best selection tool for beef on dairy profitability. Developed with the dairy cow in mind and based on the key profit drivers of the beef supply chain, NPI is the ideal tool for beef on dairy scenarios.
Be Confident in Beef InFocus
The people, science, and genetics behind Beef InFocus are why we firmly believe it is the best program when it comes to your beef on dairy genetic plan. It is the only one that is proven for performance on dairies and offers beef supply chain marketability.
Starting at the dairy, you can trust Beef InFocus because our sires are validated for dairy performance. Before any sire makes it to our lineup, we measure their predicted performance compared to more than 6 million fertility records on over 1,100 farms and 1.5 million calving events to ensure they meet our program thresholds.
Moving up the chain, Beef InFocus genetics are designed to meet the demands of the beef supply chain’s because our sires excel in growth, carcass, and feed efficiency traits—the chain’s key profit drivers. We don’t just say they do this. We prove it. These sires are supported by birth-to-harvest data pipelines, over 20,000 individual feed intake records, over 100,000 carcass records, and a full genomic evaluation.
So, you can trust the Beef InFocus program to identify beef genetics designed with your dairy and beef supply chains’ profitability in mind!
To learn more about Beef InFocus or the NuEra Profit Index, contact your ABS Genetic Advisor or complete the form below!
(608) 846 3721